Influence of Free Shipping on Online Buying Decisions

How freeshipping influence online buying decisions

Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping.

  • 9 out of 10 Orders with free shipping average around 30% higher in value
  • 61% of consumers are at somewhat likely to cancel their purchase if free shipping is not offered
  • 93% of online buyers are encouraged to buy more products if free shipping options are available

Actions taken by consumers to qualify for free shipping

  •  Add items to cart to qualify for free shipping
  • Search online for promo code for free shipping
  • Join loyalty program to qualify for free shipping
  • Delay making a purchase to wait for free shipping
  • Purchase an alternative product that was above free shipping threshold

Online customers find free shipping twice as compelling as "percent off" the offers

Wrapping It Up

From studies we’ve learned that shipping costs are one of the top factors determining whether or not people make a purchase online or through mail order.

We’ve also learned that shipping costs increase conversion rates and impact the number of items and the total dollar amount that’s added to shopping carts. From this we can conclude that free shipping helps customers get over the shipping cost hurdle and also entices them to buy more products.

Lastly, we’ve learned that, even though free shipping has a positive impact on conversion rates and cart additions, there’s a limit to what customers will accept for free. Even if they don’t have to pay for it, some customers aren’t willing to wait five to seven days to receive their products.

Based on these studies and the primary research from the beginning of this post, we can conclusively say that free shipping has a significant impact on online retail sales. There’s a good chance that offering free shipping will get more visitors over the hurdle of shipping costs and convince more of them to become buyers, by offering this great piece of convenience.

Esajee’s - Providing Convenience to their Customers

For us, the road ahead is pretty simple: We’ll keep our commitment to save customers money – it’s who we are. And, we’re going to be equally obsessed with saving our customers time.

Esajee’s is offering free shipping on more than twenty five thousand items, without a membership fee to all customers from Islamabad & Rawalpindi, including customers from DHA and Cantt Area in Lahore - Pakistan.

This is just the beginning. Now that we’ve been offering free shipping to a few areas, our focus is on leveraging our unique assets and network to serve customers in innovative ways that only Esajee’s can. Stay tuned…you won’t be waiting long.